Improving Your Service To Develop A Loyal Customer Base

Improving Your Service To Develop A Loyal Customer Base While you might think the most consumers value lower prices above anything else, superior customer service remains an important reason why people choose to shop with a particular retailer. Businesses that demonstrate excellent customer service stand a better chance of receiving positive reviews online and through social media, which helps to develop a loyal customer base that can make up a significant part of your profits. Could your business improve its customer service? Take a look at some of the improvements you can make to ensure that customers keep coming back for more. Establish customer service Twitter accounts The number of people choosing to complain online compared to those who complain via phone is increasing. As a result, many businesses are establishing separate Twitter accounts to deal with customer complaints and keep their main feeds focused on promotion purposes. Understanding more about how people use Facebook and Twitter to complain to companies can help you work out the best strategy for handling this new age of complaints. Offer better services than your rivals Online businesses can suffer from a lot of competition, which means your business needs to have an edge to succeed. Offering consumers something extra such as increased security or free shipping charges can have a significant impact and whether a consumer chooses you or a rival. TicketOffices is a great case study of a business thats gone the extra mile to improve the services it offers its customers. TicketOffices boosted their ticket sales security with a 100% guarantee on all resold tickets for events, giving them an edge over their rivals. Ask for feedback By asking your customers for feedback, you can determine real ways to improve your services. An email following a purchase can ask the customer questions about their experience of your business and help you improve areas that are causing concern. Offering your customers an incentive for providing you with feedback, such as a prize draw or discount coupon can help increase your response rate. Make it faster Its no secret that people want a fast experience when browsing online. When a website is slow to load or has too many processes, people will give up and try elsewhere. Improve the speed of your website and cut the number of steps in the checkout process to help you increase your sales by turning leads into conversions. Offer deals and promotions they’ll love When businesses offer deals and promotions. it can help to ensure good relationships with both new and existing customers. Instead of offering deals that dont provide much in the way of savings, become known for offering amazing promotions that will put your rivals in the dust. You might have to offer some significant discounts, but your increased sales will more than make-up for it. Loyal customers are great for helping to spread the word about and making return purchases. When customers are happy, they’ll come back for more, but dissatisfied customers can cause a lot of damage through negative reviews and public complaints when your aim should be to reduce repeat support contact. Treat your customers right by improving your service and let the rewards speak for themselves.